Meet 100 fearless Filipinas who gathered together last Oct. 11, 2016 in Ariel Wash Your Fears Summit to share inspiring stories how they overcame their fears and succeeded in pursuing their dreams. Ariel the world’s leading detergent honors them for their courage to face obstacles and be an inspiration to other women who like them experience the same anxieties to deal with in their everyday lives.
The event aims to demonstrate Ariel’s ability to remove 100 stains in 1 wash through symbolic washing away of fears by the 100 Fearless Filipinas. The gathering pays tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. Ariel recognizes the journey to success is often stained by roadblocks that test one’s strength, dedication and commitment yet Filipinas are known to stand up from fall, wash their fears away and bravely face the world.
The Wash your Fears Summit seals Ariel’s commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.
“Empowering Filipinas is at the core of what Ariel stands for, and we continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas today are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel – tested and proven to remove 100 stains in 1 wash,” said Louie Morante, Regional Communications Manager for Fabric & Home care, Procter & Gamble Southeast Asia.
Like any ordinary woman/mother, I too have many fears that kept me sleepless at night and that is the safety of my family. What can be more painful than losing someone you love from sickness or accident. I pray to God night and day to protect them wherever they go and get home safe and sound. Listening to these fearless ladies strengthened my faith and encourage me to be more resilient and positive that everything will be alright.
Our Fearless ladies shared their own fears but these didn’t stop them from pursuing their goals in life and on the contrary encourages them more to get the things they want and successfully did.
Women at work, writing on the white shirts their fears using different staining ingredients.
Our fearless ladies washing the stained t-shirts on Samsung washing machine with ARIEL detergent
Voila… Here are the finished products – all the shirts sparkling white with no trace of stains, stains all gone with one wash with Ariel… amazing!
Ariel – the world’s leading detergent and epitome of superior stain removal, introduces its newest stain removal formulation – the new Ariel Power Gel. A departure front the usual practice of using powder detergent, the new Ariel Power Gel elevates and improves on the way you do laundry. it addresses major stain problems with its ultra- concentrated gel, which allows you to use less detergent for better results. With its optimized new formulation with a higher level of active ingredients, Ariel power gel has the power to remove 100 stains in 1 wash!
Remove 100 stains in 1 wash and be fearless in facing any challenge that might come your way with the new Ariel, now available in supermarkets nationwide. More information can be found on www.facebook/arielphilippines or follow conversation online with the #Ariel100Stainsin1Wash hashtag.