One of the common dilemma of a mom is how to keep family clothes smelling fresh all the time, anytime of the year. During summer since it’s so hot, it can’t be avoided to suffer from body odor (unless you stay all day in an air-conditioned room), so sweat and even smoke from vehicle exhaust stuck to our clothes during outdoor activities.
Now that the rainy season sets in, it’s so hard to dry clothes outside due to bad weather with the laundry ending up with moldy odor. Or when cooking our favorite “inihaw” (barbecue), though the aroma of meat barbecue is mouth-watering, but the smoke when stuck on the fabric even after hours of cooking is a different matter. Who would want to walk around smelling like a plate of barbecued meat, lol..
Downy Variants: Sunrise Fresh for quick drying, Antibac -antibacterial, Garden Bloom – wonderful floral freshness, Single rinse – rinse clothes quickly and water saver, Baby Gentle – dermatology tested safe for baby skin
My solution to that, Downy fabric conditioner. Downy (Sunrise fresh being my favorite variant) is always been a partner in my laundry chore for many years and made my work much easier when it comes to keeping the fabrics smelling fresh and soft, that I don’t need to iron some of them, specially house-dresses and sandos, and it’s a welcome news that they even have a more improved Downy to battle these malodor problems. I’m glad to be part of the launch of the new Downy Boom Boom Pow.
Downy Philippines Country Marketing Manager Cedric LeGoff. Kelly Misa, Patty Laurel, Chef Jp, Camille Prats, Pia Guanio, and host of the event, Bianca Gonzales. Regional Comm Manager for Fabric and Home Care ASEAN Region Louie Morante
About DOWNY BOOM BOOM POW
Cooking demo by Chef Jp to show that even cooking fried or barbecue fish or meat indoor and the smoke stuck to clothes, the fabrics washed with new Downy Boom Boom Pow, remains smelling fresh and clean.
Boom Boom the malodor and POWER up the freshness.
Downy – the leading global brand, introduces its best formulation for fabric softeners. After over 10 years of development, 2000 people interviewed and 500 smell tests conducted, Downy Philippines is proud to present its breakthrough Malodor Neutralization Technology
the first Downy fabric softener with Genuine Malodor Removal that does not just ‘mask’ malodor with aromatic ingredients, but removes unpleasant odors completely through chemical reaction – preventing the odor causing material from being released again. The technology works as such: the Perfume Micro Capsules embedded on fabric while washing with Downy contain an odorless component that recognizes malodor, captures odor causing particle as if it were ‘eating’ it, and alternates its chemical structure to neutralize the malodor, to help bringing back the refreshing fragrance. Together, the Malodor Removal technology and Perfume Micro Capsules harmoniously work together to neutralize all tough smells and create lasting fragrant smells on clothes every time the fabrics are rubbed.
Top 10 Tough Malodors on clothes:
1. vehicle exhaust 2. cigarette smoke 3. smoke from burning garbage 4. sweat and body odor 5. wet socks 6. kulob (moldy odor) 7. fried fish 8. barbecue 9. garlic and 10. onions
Bottles: Apply only 1/2 cap of the fabric softener, and even a big pile of clothes can stay scented for a long time. Apply 1/2 lid for about 15-20 pieces of clothing.
Sachets: Apply one 27/28ml sachet to a solution of water and soak about 15-20 pieces of clothing for 3-5 minutes. Do not apply Downy directly onto your clothing. Avoid contact with eyes; in case of contact, rinse eyes thoroughly with water. Store products in a cool place, and keep away from direct sunlight.
Downy is a product of Procter and Gamble Philippines, for more info visit www.facebook/downyphilippines or follow conversation online with #DownyBoomBoomPow